Novateur Fishing (Pty) Ltd is a manufacturer of fishing equipment.

Novateur is French for “innovative”. Our name therefore translates to “Innovative Fishing”. Innovation is evident in the quality and ingenuity of our products.

In 2010, Stefan Engelbrecht, the founder of Novateur Fishing, started out in the South African fishing industry as an independent agent for other South African manufacturing and distribution companies. In 2012, he started manufacturing a carp groundbait. As more products were added, he discontinued his independent sales agent work and focused on manufacturing and distributing his own range of products under the Novateur brand name across South Africa and Namibia.

In 2016, W.E.T. Sports, a well established South African sports equipment, underwater equipment and fishing tackle distribution company, and Novateur Fishing entered into a distribution agreement, whereby W.E.T. Sports became the sole distributor of Novateur carp baits in South Africa and Namibia. This agreement laid the foundation for a very successful and mutually beneficial relationship between the two companies. Building on this relationship, we expanded the product range beyond carp baits.

In 2021, as a result of the success of our range of bait pumps, we discontinued our carp range in order to focus on our range of saltwater fishing accessories.

Novateur Fishing (Pty) Ltd now manufactures a range of saltwater fishing accessories, with a focus on bait pumps, in our Cape Town factory.