Novateur Fishing (Pty) Ltd is a manufacturer of fishing equipment and bait.

Novateur is French for “innovative”. Our name translates to “Innovative Fishing” and innovation is what our business is built on. This innovation can be seen in the quality and ingenuity of our products.

Stefan Engelbrecht started out in the South African fishing industry as an independent agent for other South African manufacturing and distribution companies back in 2010. He saw a gap to start manufacturing a carp groundbait and started with this in January 2012. As more products were added, he stopped his independent sales agent work and focussed full time on manufacturing and distributing his own range of products under the Novateur brand name across South Africa and Namibia.

In 2016, W.E.T. Sports, a well established South African sports, underwater and fishing tackle distribution company, approached Stefan about distributing his range of Novateur carp baits. This agreement laid the foundation for a very successful relationship between the 2 companies and Stefan was able to expand the range of Novateur products that he manufactured beyond carp baits.

 Novateur Fishing (Pty) Ltd now manufactures a range of freshwater carp baits and saltwater fishing accessories at our Cape Town based factory.